August 8, 2008, Newsletter Issue #8: What are publishers looking for from the writers they publish besides good writing?

Tip of the Week

Well, you're right because good writing is the very first thing they look for, however, as we all know there are books published that make us scratch our heads wondering how they ever made it to the bookstore shelf.

Many publishers are looking for authors with a "platform." Whether you're a doctor with the latest cancer cure or you're a CEO of a Fortune 500 company, publishers look for an author who can speak in front of live audiences, one who is media-genic and who may "buy-back" a sizeable quantity of books for their own or company's use. All of these elements are almost a guarantee that the book will earn out the advance paid to the author. Let's face it, book publishers need to make money like anyone else, they are not in a "good-will" industry even though they all have their lost-leaders, they must make a profit. Today, most publishers are publicly held and have a board of directors to answer to about their bottom line.

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