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Generate Publicity with New Hire Press Releases
Posted by Mary White on Jan 20, 2009
Adding a new key employee to your staff, or promoting an employee to a new position is a great way to generate publicity for your organization and to let your employees know that they are valued members of the team. Remember that an important component of any effective public relations plan includes elements of employee relations, and most people love to see their names in print.
When you add a new employee, simply write a new hire press release and send it to the appropriate media outlets. Send a promotion news release whenever you promote someone from within. Many local and industry publications, such as newspapers, chamber of commerce publications, and trade magazines have special sections dedicated employee promotions and new hires. Many of the free news release newswires and posting services also accept new hire news releases.
Use a standard press release template to format your new hire releases. The content should be brief and to the point. It should mention the company, the new employees name and credentials, and the position for which he or she was hired. Additionally, it is a good idea to include the company’s website address to (a) make it easy for interested parties to find the company’s website and (b) to enhance search engine ranking by creating a backlink assuming the news release is posted online.
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Press Release Writing Style
Posted by Mary White on Jan 11, 2009
If you want your press releases to be taken seriously, be sure to use the proper writing style. Remember that when you are writing press releases you are writing for members of the news media. This means that you must use a journalistic style when drafting these types of documents. Writing press releases is not the time to use sales oriented language or statements of opinion. Limit the information you are sharing to facts that can be verified.
Utilize the inverted pyramid style when writing press releases. Start out with the most important information, and end with what matters the least. Lead off with what makes the information you are providing worthy of news coverage, so that you're increasing the probability that a reporter might be interested in running the press release or using it as the starting point for a story.
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Use Online Event Calendars
Posted by Mary White on Jan 10, 2009
Are you promoting an event? Maybe you're holding an open house or seminar of public interest? There's a good chance that there are several online event calendars that you can promote your events on at no charge. Look online for websites that publish information about things to do in your area and find out how to submit your own events. Typically, instructions for submitting events is clearly published on sites that accept these types of submissions.
Places to look for online event calendars:
*TV and radio station websites
*Local Classifed advertising sites
*Chamber of Commerce website
*Local arts organization site
*City event calendar
*Conduct an Internet search for "things to do in -name of city-" or "even calendar -name of city-"
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Know and Respect Media Deadlines
Posted by Mary White on Jan 04, 2009
When submitting press releases to the news media, it's essential that you remain respectful of media deadlines at all times. Reporters operate under strict deadlines at all times. If you send a press release to the newspaper a few hours after the deadline for the edition you're hoping to be covered in, you're just going to be out of luck. If you want an announcement to be included on the evening news and you submit the information to the assignment editor after stories have been assigned for the day, you're not going to even be considered for coverage. Learn the relevant deadlines, and stick with them. Getting your press releases in front of the right people at the right time – which means well before deadline – is one of the most basic principles of media relations.
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Article Marketing for Online Publicity
Posted by Mary White on Jan 04, 2009
One of the best ways to generate online publicity for yourself or your company is to write a series of informative and interesting articles for submission to web-based article marketing directories. The types of articles you write should provide readers with tips and suggestions that they'll find useful, and that support your objective of promoting your business and establishing yourself as an expert in your field. If you don't feel confident in writing the articles yourself, there are plenty of companies who offer content marketing services out there that can provide quality content for you.
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