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Being an active and visible part of the local business community can have significant public relations benefits. If you want your company to be seen as a good corporate citizen within the local community, you need to demonstrate a commitment to supporting local business and professional organizations, such as the Chamber of Commerce and Better Business Bureau, as well as charitable organizations.
Make a point of participating in about upcoming events, such as trade shows, conferences, walk-a-thons, networking meetings, and more. Check the event calendars published by your city, the area Convention and Visitors' bureau, and the Chamber of Commerce. Identify events that look like they'll be beneficial and mark your calendar to attend. Whether you attend yourself, or you send an employee to represent your company, your organization's presence will go a long way toward establishing a positive image for your organization.