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Mary White
Expert Guru
I'm the co-founder of Mobile Technical Institute and MTI Business Solutions, a Mobile, AL training and consulting firm. As the company's Training Coordinator, I spend a lot of time planning, developing, and delivering public and corporate training seminars and I frequently speak and conferences and association meetings. My areas of specialty include public relations, customer service, human resources management, and leadership training.
I have extensive professional experience in training, public relations, and management. I am the the author of 101 Press Release Tips in the LifeTips books series and I'm in the process of writing an HR tips book in the same series.
My professional and civic activities include active memberships in The Mobile and Baldwin County Societies for Human Resource Management and the Junior League of Mobile.
Interview
What books have most influenced your life? Confessions of a PR Man
Who are your favorite music artists? Crosby, Stills, Nash & Young
Where else can people find you on the web? http://www.mobiletechwebsite.com, http://jobs.lovetoknow.com, http://camping.lovetoknow.com, http://business.lovetoknow.com
Philosophy
The two statements that I find myself thinking and saying more than any others are "pick your battles" and "you can control what you can control".
Too many people spend waste their energy trying to change things that (a) are not changeable, or (b) just don't matter. I'm all for changing things for the better, but I don't believe in wasting my time, or anyone else's, on battles that have not been chosen wisely.
It is also very common for people to constantly look for ways to blame negative things on external factors instead of looking at what they might have done differently. We can each control our own behavior, our own actions, and out own style of communication. What matters in the great scheme of things is how we conduct ourselves. That's what I mean by "you can control what you can control." Don't depend on other people your happiness, success, and sense of self-worth.
Copywriter Editor Hobby Writer PR Writer Web Writer Speech Writer
Project Experience
Articles Data Sheets Press Releases Slide Shows Speeches Newsletters Print Ads Direct Mail Brochures Keyword Research Optimization White Papers Book Catalogs
Industry Experience
Educational Search Marketing Software Insurance Medical Entertainment Fashion Hospitality High Tech Non Profit Publishing Sports Money Manufacturing Magazines Appliance Banking Hardware Bio/Pharm
10 Tips from Mary White
Spread the Word Through Speaking Engagements
One of the best ways to generate publicity for your business is through speaking engagements. Put together an interesting presentation that is about 20 minutes long on a topic related to your business that will be of interest to professionals. Contact the local civic groups and professional organizations in your area, such as American Business Women’s Association, Kiwanis, and many others. You’ll be pleasantly surprised by how many groups take you up on the offer!
Update Your Blog Regularly
It is very important to update your blog at least three times each week, and daily updates are even better. Regular blog updates keep your readers coming back for more, and really helps with search engine optimization.
Proofread your resume carefully.
Make sure that your resume is free of typographical, spelling, and grammatical mistakes before you send it to prospective employers. Such errors can keep you from getting called in for an interview.
Limit you consumption of sugar alcohols.
While the idea of sugar free candy sounds great, it’s a good keep the consumption of sugar alcohols to a minimum. Many sugar free treats contain sugar alcohols, which can cause diarrhea, bloating, gas, and other signs of gastric distress.
Cause marketing is a great public relations technique.
By aligning your business with a non profit organization to sponsor a fundraiser or other event, you can position your company as a socially responsible member of your community. You will also be likely to receive a great deal of positive publicity that you wouldn’t have been able to generate without being associated with a charity.
Networking is a great way to find job opportunities.
When you are looking for a job, networking with professionals is an excellent way to find out about job opportunities. Many companies announce job opening to members of professional organizations before advertising them to the general public. By getting to know other professionals and letting them know that you are in search of opportunities, you’ll likely benefit from insider information about job openings in your field.
Grant application guidelines are not suggestions, they are rules.
When applying for grant funding, it is vital to follow the application requirements exactly as stated. Applications that are not prepared according to guidelines will not be considered for funding. If the guidelines say that the application must be prepared in Arial 12 point type, don’t use Times New Roman 10 point. Half the battle of winning grant funding is being certain to follow the directions.
Don't pay money for leads on home based employment opportunities.
There are many legitimate opportunities to work at home, but there are also many companies who seek to take advantage of those searching for home-based employment opportunities. Don’t fall for a scam that requires you to spend money to get job leads. There are plenty of home based employment opportunities that you can find on your own by conducing a simple Internet search.
Research the company before going to an interview.
By taking the time to research a company before an interview, you can demonstrate to the interviewer that you have initiative as well as a genuine interest in going to work for the company.
Use an inverted pyramid writing style when writing a press release.
When writing a press release, start with the most important information and end with the least important information. This will ensure that reporters realize why your announcement is newsworthy as soon as they start reading your press release. If you don’t catch a reporter’s attention right away with something newsworthy, the reporter will set your news release aside and move on to the next story.
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