Public Relations Tips

When it comes to Public Relations, we've been there, done that, now serving 23 tips in 3 categories ranging from Media Relations to Publicity.

Sample New Hire Press Release

Want to generate publicity fo your business by sending a new hire press release to relevant local and trade media? Here's a sample new hire press release format:

Sample New Hire Press Release Content:

XYZ Corporation has hired Sue Anyone is Director of Employee Development.

Anyone has 10 years of experience in training and development in the healthcare and higher education. She has a Bachelor’s degree in Business Administration and a Master’s degree in Organizational Psychology.

XYZ Corporation specializes in employee benefits administration, serving clients in SOME CITY, AZ. For more information see


Generate Publicity with New Hire Press Releases

Adding a new key employee to your staff, or promoting an employee to a new position is a great way to generate publicity for your organization and to let your employees know that they are valued members of the team. Remember that an important component of any effective public relations plan includes elements of employee relations, and most people love to see their names in print.

When you add a new employee, simply write a new hire press release and send it to the appropriate media outlets. Send a promotion news release whenever you promote someone from within. Many local and industry publications, such as newspapers, chamber of commerce publications, and trade magazines have special sections dedicated employee promotions and new hires. Many of the free news release newswires and posting services also accept new hire news releases.

Use a standard press release template to format your new hire releases. The content should be brief and to the point. It should mention the company, the new employees name and credentials, and the position for which he or she was hired. Additionally, it is a good idea to include the company’s website address to (a) make it easy for interested parties to find the company’s website and (b) to enhance search engine ranking by creating a backlink assuming the news release is posted online.


Introduce New Products with Press Releases

When you release a new product, one of the best ways to let people know about it is to issue a new product press releases. When writing a new product news release, keep in mind that you aren’t creating a sales-oriented brochure. The key to creating successful new product press releases is to stick to the facts.

Tell the who, what, where, when, why, and how of your new product. If you can answer the following questions, you can write a new product press release: Who is introducing the product? What is the product? Where is it being made and where will it be available? Why is the new product beneficial? How can people learn more about it?

Both consumer and trade media outlets are generally interested in new product press releases, and there are many online resources for posting new product press releases. If your new product is of an industrial nature, you’ll want to add to your press release distribution list.


PR with Promotional Items

Promotional items can be an important part of your organization's public relations strategy. It's a good idea to budget for a few different types of promotional giveaways that can be shared with customers, prospects, and other business contacts. You don't have to spend a fortune on promotional items to enjoy benefits from distributing items with your company name, web address, and phone number on them. Pens are very affordable, as are sticky note pads. These inexpensive items can serve as constant reminders of your company to people who receive the as gifts or who pick them up at a trade show exhibit. What a great way to earn top of mind awareness with customers and prospects!


Raise Your Profile with Local Events

Being an active and visible part of the local business community can have significant public relations benefits. If you want your company to be seen as a good corporate citizen within the local community, you need to demonstrate a commitment to supporting local business and professional organizations, such as the Chamber of Commerce and Better Business Bureau, as well as charitable organizations.

Make a point of participating in about upcoming events, such as trade shows, conferences, walk-a-thons, networking meetings, and more. Check the event calendars published by your city, the area Convention and Visitors' bureau, and the Chamber of Commerce. Identify events that look like they'll be beneficial and mark your calendar to attend. Whether you attend yourself, or you send an employee to represent your company, your organization's presence will go a long way toward establishing a positive image for your organization.


Local Trade Shows Offer PR Benefits

One of the best ways to publicize your business to the local community is to participate in relevant trade show events. In many cities, there is an annual business expo trade show that is designed to allow local companies to highlight their products and services to the local business community. This is a great way to get your name out to prospective customers as well as to meet other professionals who have the potential to refer business to you. Participation in such events is a great way to raise your company's profile and establish your organization as an active member of the local business community.

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Mary White
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