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Promotional items can be an important part of your organization's public relations strategy. It's a good idea to budget for a few different types of promotional giveaways that can be shared with customers, prospects, and other business contacts. You don't have to spend a fortune on promotional items to enjoy benefits from distributing items with your company name, web address, and phone number on them. Pens are very affordable, as are sticky note pads. These inexpensive items can serve as constant reminders of your company to people who receive the as gifts or who pick them up at a trade show exhibit. What a great way to earn top of mind awareness with customers and prospects!