October 17, 2008, Newsletter Issue #10: PR Can't Be Marked Off Your To-Do List
Tip of the Week
How much PR is enough? What a question! That's like asking when it's okay to stop being concerned about whether or not your business is perceived favorably. PR isn't something you can ever stop doing -- not if you want your business to grow or even sustain itself. Public relations is an ongoing process. It's certainly not something you can mark off your to-do list. While you may accomplish specific tasks that are part of your PR plan, those tasks aren't a means to an end. Effective PR is all about continually looking for opportunities to positively impact public opinion about your organization.
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