June 13, 2008, Newsletter Issue #1: What is the best venue for a business book, if not a bookstore?
Tip of the Week
Business books, depending on their focus, are better suited for authors appearing at industry specific conferences, associations, clubs or organizations, where they have a targeted audience and the means to reach them through e-mail blasts, internal newlsetters or direct mail. Some of these venues will purchase hunderds or thousands of books, as well as pay honorariums, your travel expenses and more.
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