June 20, 2008, Newsletter Issue #2: I've written a business book and want to appear at Barnes and Noble.
Tip of the Week
Unless you have a guest list of 50 or more people, you will more than likely be disappointed with the turnout, the sales, the promotion and the publicity. Bookstores are not the best venues for business books unless you're name is Jack Welch or you have celebrity status. The bookstores do very little in the way of promoting author appearances; their usual approach is to list your appearance in their calendar of events and sometimes will take an ad in a local paper, but that is rare. You will be solely dependent on people coming into the store or checking out their website for events. They do some community outreach, but traditionally speaking that won't drive a lot of traffic to the store for your appearance.
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