June 27, 2008, Newsletter Issue #3: I've just had my first novel published. What has to happen in order for it to become a best seller?

Tip of the Week

Now, that's the $64,000 question! Depending on the list you are trying to hit, there are a mulitude of things that have to happen in a timely manner. First, get yourself on Oprah; that's an instant bestseller model. If that's not possible, then national television shows including Good Morning America, Today,The Early Show and more would be a great place to start. Work on booking yourself on as much media as possible, that includes local broadcast television stations, radio (national and local), print interviews (national and local)this will get the ball rolling and the momentum building in order to start the "buzz." Once that's happening and/or simultaneously schedule live appearances in front of live audiences that offer publicity, promotion and strong book sales. Look to have all of this happening within a 10 day period and you may have a shot at making a list, maybe even the NY Times Best Seller list, if you're really lucky. But you should know there's no real formula and many have tried to manipulate the data of book sales in order to guarantee a spot on the NYTimes list, but there's no sure-proof method. There's also the competition factor of whose book is out at the same time as yours because just because you do all of these things to ensure your spot on the list, someone else might come along and do it one step better. So, the best approach is to do all of the above and cross your fingers, have a prayer chain in place and offer your first born (just kidding, but it may feel like that), then maybe, you just might surprised to find yourself listed after Mary Higgins Clark.

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