January 16, 2009, Newsletter Issue #12: Press Release Writing Style
Tip of the Week
If you want your press releases to be taken seriously, be sure to use the proper writing style. Remember that when you are writing press releases you are writing for members of the news media. This means that you must use a journalistic style when drafting these types of documents. Writing press releases is not the time to use sales oriented language or statements of opinion. Limit the information you are sharing to facts that can be verified.
Utilize the inverted pyramid style when writing press releases. Start out with the most important information, and end with what matters the least. Lead off with what makes the information you are providing worthy of news coverage, so that you're increasing the probability that a reporter might be interested in running the press release or using it as the starting point for a story.
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