May 15, 2009, Newsletter Issue #28: Introduce New Products with Press Releases
Tip of the Week
When you release a new product, one of the best ways to let people know about it is to issue a new product press releases. When writing a new product news release, keep in mind that you aren’t creating a sales-oriented brochure. The key to creating successful new product press releases is to stick to the facts.
Tell the who, what, where, when, why, and how of your new product. If you can answer the following questions, you can write a new product press release: Who is introducing the product? What is the product? Where is it being made and where will it be available? Why is the new product beneficial? How can people learn more about it?
Both consumer and trade media outlets are generally interested in new product press releases, and there are many online resources for posting new product press releases. If your new product is of an industrial nature, you’ll want to add www.productnews.com to your press release distribution list.
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